SEO Tip of the Day – Optimizing Images for Google Images
Welcome to day two. From here on out, these tips are going to be quick and to the point. Time is money, and the less time you spend reading the more you have to act. Today’s tip is going to be on optimizing your images for Google Images.
Why would you want to do this you ask? This is something a lot of people miss out on that can be a gold mine if done correctly. If you can get in the first page of image results for your keyword, you acquire both maximum exposure and potential links (one of the rare instances where hotlinking isn’t bad). Still not enough of a reason? If you can get in the top handful of image results, you could also show up in the regular organic results. Take the keyword carrots for example.
Google bots can’t “see” the image you have, so they rely on its name(s) and the content surrounding it to place it properly. Naturally to have the best change of ranking high for your target keyword, your image has to be well optimized for Google. To do that we are going to add div tags around it, then drop the keyword into the actual image name, Alt image tag, and meta file summary. The example below uses yesterdays post on 301 redirects, and we will be optimizing the “SEO Tip of the Day” image on the top right.
Sometimes the meta file summary looks tacky, and in that case don’t use it. If you looked at the actual code I have up, you probably noticed I left it out myself. That is all there is to it. One more quick tip, if you are shooting for showing up in organic results as well, make sure your images are at least 300 x 300 in size. Smaller images tend not to make it.
As always, ask any questions you may have below
